Disney theme parks is a concept that has become highly successful in the U.S. market, and recently in Tokyo, by delivering a unique product: fun. By respecting the core values of the founder, they have turned the idea of making people happy into a profitable business.
The issue we have identified in the euro Disney case is one of culture, and whether this concept is exportable across international boundaries. Thus the problem becomes, how to introduce a concept to a new market, and, furthermore, how to export an entire corporate culture, and build it in the work force. But to introduce th…
