Beginning (introduction).
Middle (main part).
1. Description of the enterprise and its services.
a. name
b. form of organization
c. management structure
d. activities
e. workforce
f. profits
2. Marketing mix.
a. market research
b. product conception and development
c. pricing
d. promotion
3. Advertising.
a. advertising strategy
The end (summarissing, concluding, questions).
Beginning (introduction)
Good afternoon, auditory! My name is ------ and I’m going to talk about my sole proprietorship named „Backwoods”. It` s some kind of business plan of country tourism enterprise, which I hope to realize some years afterwards.
I’ve divided my talk in three parts:
• in the first part about description of the enterprise and its services.
• then in the second part about marketing mix.
• finally about advertising in details.
My talk will take about 12-15 minutes. Please interrupt if you have any questions and after my talk there will be a time for a discussion and questions.
That`s all for introduction.
…
