This is a short essay I had to write for my marketing class in how I used the consumer decision process in my personal life.
Consumer Decision Process
Consumer Decision Process is a complete six step process which an individual completes in making purchasing decisions. Some purchases with high levels of social or economic consequences are highly involved, known as high-involvement purchases, such as buying a new car or a new home. Low level purchases, low-involvement purchases, involve routine purchases such as buying a pair of shoes or a type of mustard. No matter the level of involve…
