Achieving the strategic competitiveness and earning above average returns is one of the strategic management challenges. It is very difficult to be achieved even if the firm is very big and it is even harder for those companies that are in small scale. Eventually the profits are usually hard to find or gain.
The rigours of change and also competition catch are another challenge. For instance, in 2000, only 10 of Australia's largest 100 enterprises had been in business at the beginning of the century. …
