Amazon.com has several important geographical dimensions - both real and virtual. For any Internet
company the principle public face is their web site. Amazon.com's web site is vital - it is its storefront to the world. Web sites are a form of geography - geography of the screen. It is easy to use and crucially, fast loading over home modems with only a few small graphics. The site is also backed up with innovations such as one-click ordering. To explore the virtual space of Amazon's web site one either browses or uses keyword searching. …
