It is one in the afternoon and there are hundreds of people waiting in line in front of a mid-size store for hours in order to purchase a box of overpriced doughnut. This may be a rare scene for any store in any industry, but it is almost a routine at Krispy Kreme Doughnuts. Krispy Kreme Doughnuts, through its dramatic production and selling process, has created customers with absolute loyalty and enthusiasms for the Krispy Kreme brand. With its specified strategy and culture design, Krispy Kreme created a unique culture that successfully provides the customers with extraordinary experienc…
