A lot of video games have been created recently, especially in the sports genre. These games have a tendency to focus most of their attention on who the athlete is and the quality of the graphics. There is a great deal of work that must be done in order to create a game that meets customers' expectations. Our research has found that many of the companies that produce these types of games lack in the research and development department. They do not find out what consumers' wants are, leading to low sales because their job is not being done properly. …
