Marks and Spencers has had a consistent record of success and profitability until recently when they were suddenly hit by falling sales. Marks and Spencers were totally unprepared for this and while they were developing new stores and expanding the business their competitors were strengthening. Because Marks and Spencers have been highly successful and competitive for so long their was no pressure to improve the business and now its competitors have overtaken and underlying problems have arisen, something needs to be done. …
