Discuss the factors that affect the quality of the information obtain by marketing research. Be explicit.
The information obtained by the marketing research is based on the data that may involve the specific types of errors. These errors are the factors that diminish the quality of data. The research design is classified into exploratory and conclusive that splits into descriptive and causal. Because these methods are different it is understandable, the factors that affect the quality of data may be specific for certain forms of design or methods. …
