TA- Orange penetrated the Thai mobile phone market with one idea in mind; they wanted to get in and quickly build up for themselves a significant share of the market. Assessing risk, the probably of effectiveness, amount of allocated assets and length of time necessary to see results, is important for any organization wishing to remain in operations. Like all companies, particularly those utilizing aggressive strategy, TA-Orange entered the Thai mobile phone market facing a variety of risks, each of which could result in specific consequences for the company. Three of these risks included…
