Performance Summary
Fudge Cottage is a relatively poor performer. Sales have flatlined at around $200,000 in recent years and show no signs of improving. The main problems for The Fudge Cottage are low net income and sales. While profits are declining, expenses are skyrocketing. Christine North, the owner, has had no formal education in management. The only things she knows about store management, she has learned from her parents. In addition, North has no clear objectives for the business. …
