Observational research has proved to be a very valuable tool for researchers. With observational research, they are able to see people in their natural state. When people are observed doing something they naturally do, researchers are able to use this information more efficiently than using focus groups or surveys. With focus groups, people tend to hide or hold back and researchers may not get the most accurate information available. Also, as mentioned in the text, some people may dominate the discussion.
However, with observational research there are several drawbacks. …
