The Holden Astra
With a bumper sticker saying, "I'd rather push my Ford than drive a Holden", the 1988 Holden Astra came bearing down Albany highway, making a solid 110 km/h. Suddenly, and for no good reason the breaks were slammed and the hand break was pulled, wrapping the car nicely around a pole. The driver, none other than Obi, was drunk, and the owner of the car, which was me, was on holiday in Pakistan.
My trusted car, which I had become so desperately dependent upon, was gone forever.
How involved were I in the decision process, and how did marketers influence me in the different stages of the decision process, when buying the car?
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