In this day and age you can fulfill your shopping needs in many ways. Two of these ways are your conventional brick and mortar store or you can shop online. Retailers who only sell through Internet have lower on-line prices than retailers who also sell through conventional stores. On average, prices of these goods are 15 percent cheaper on Internet, but if a single item is bought transport costs can make it as expensive to buy over Internet as in a conventional store (if a basket of goods is bought it is some 10 percent cheaper on Internet since transport costs are fixed).
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