One of Scotland's top promoters Geoff Ellis once said that, "MTV has transformed the music industry and has led the other TV channels in how music is presented." With that statement said Scotland along with the rest of the world watches MTV in their living rooms twenty four hours a day. Scotland even has its own branch of MTV music awards, called the Scottish Music Television's Video Awards. "Telly changed forever when MTV became the first channel to feature music videos as its prime source of programming (Croce)." The idea was to use the station as a platform to showcase the emerging…
