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1.0 INTRODUCTION.................................................................................... 1
2.0 THE DEFINITION OF STRATEGIC MARKETING PLAN & ITS IMPORTANCE. 1
3.0 THE PROCESS OF MARKETING STRATEGIC MARKETING PLAN............... 1
3.1 Setting goal.................................................................................... 2
3.2 Business environment analysis............................................................ 2
3.3 Setting marketing objective & strategy.................................................. 2
3.4 Organization and…
