Whenever we talk about where's coffee is the best, the first image flash into our mind would be the name "Starbucks." For the key environmental factors that affect the success of its products in Macau:
Demographic
Years ago, Starbucks started up in Macau. It had been a trend to try the Starbucks coffee. Almost everyday a queue of students was lined up in front of the shop at that period of time. However, after a while, the tide was quenched. So we can see that the Starbucks does not really focus its market on students actually. Indeed, one of its main target markets is those labor force.…
