Tesco is the largest food retailer in the UK, holding an estimated 15,5 % share of the total market. Tesco also aims to grow their share in the non-food markets. The two most important factors in Tesco's success are listening to customers and learning from mistakes. Offering their customers quality products for low prices and putting local people first in the way they run their business is also core to their strategy. (Dickson, M. 2001)
Tesco's target market
The grocery retailing market is divided into geographic segments. For a supermarket as Tesco it is important to focus on the differe…
