Propaganda Techniques
NAME
Testimonial
(Transfer)
DEFINITION:
Having a well known or highly regarded person urge people to buy a product or vote for a particular candidate.
EX:
Michael Jordan - Nike
Connie Morella says "I endorse Riley for MD House of Delegates"
NAME
Name-calling
DEFINITION:
Giving someone a label people fear or dislike.
EX:
"My opponent is an alcoholic"
Bob Dole ads which portray Clinton as a "liberal" and a "liar"
NAME
Plain folks appeal
DEFINITION:
Presenting oneself in a manner that is folksy or down to earth.
EX:
While campaigning in lowa, the candidate,…
