Executive summary
This report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. Fast food and organized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well-known as serving mainly Chinese food and its menu is frequently changed with seasonal favorites; secondly, it sufficiently concentrates on employees' development in order to improve their work performance; further more, the cost of raw materials and shipping can also be reduced through economies of scale; lastly, its' menu design is outstanding and designed around four time segments to cater for different needs of customers. However, Fair fast food always gives the customers the images that it is a copycat, always copy the food recipe either from café de carol; further more, it suffered food quality control and financial financial instability.…
