The author uses connectives to connect ideas in a text (so far, however, first, second, while, as a rule (idiom; usually, but not always)) and modal verbs (would, might, may, could).
Names of the companies and associations are written with the capital letter (Petco, National Associationof Homebuilders, Citigroup, Panasonic, Sears Holding, Fiji Water).
Is used emphatic use of pronouns, tense forms etc. (they’re, we’re, it’s, doesn’t, I’m).
Period of time (earlier this year, in recent months, past few months, June 30).
Ellipsis (“… about using social to influence purchase decisions....”).
The author uses different prints, for example, bold letters for the introduction (“As customers make or break brands…”) and for the title (“Twitter, Twitter, Little Stars”), also uses different letters sizes. The authors, companies and associations are underlined (FITB, Felix Gillette etc.) and written with other colour.
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