QUESTION No. 1
Discuss the macro environmental influences on Sunshine Apples.
The organisation's macro-environment consists of six major forces that shape opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social cultural (Kotler et al., 2001). These factors are less controllable by an organisation but affect the consumer's needs as well as the marketing manager's decisions over the marketing mix variables. Therefore, Sunshine Apples must monitor the macro-environment. In the monitoring of the environment, the company will find…
