As the quote from the Work in America report indicates, people want to feel that their work matters, that what they do gives them some sense of fulfillment. Of course, other factors matter too, especially room for advancement and compensation, but the most important thing here is that work be meaningful.
But are these needs important to the organization? Sometimes yes, sometimes no. But more and more, they are becoming significant to most organizations. While employers want a good job done, the more enlightened ones also know that anyone can master their job and still lack satisfaction from it. Employees need to be happy at work, they need to know that there is room for them to advance in the organization, and that they are being adequately compensated for their efforts. They want to be assured that they are improving in life as well as in their careers. …
