The magazine „Kabinets”, I chose for analising, is quite unpopular comparing to other sortiment that the media market offers in Latvia. It layed in one of the farest corners in the magazine stall.
„Kabinets” („The Parlour”) is a monthly magazine with 64 pages, costs 2,15 Ls and usually is not available in any retail place.
The key audience regarding demographics are a 35 – 60 year old people (men more than women) with a higher education, semi – high or high income. According to psychographics the readers are searching, active, analytic and tired out from shallow pulp press. The readers are people who’re looking for truth, looking for an alternative and selective information. The musical taste of this reader is as selective as the taste of information seeking – in the last page magazine publishes the list of the concerts of bands which music is loved by those who love real rock music. …
