Proactive planning is having an efficient plan in place, actively anticipating issues, and being prepared to act quickly as necessary to control the issue. Measuring the effectives of messages as they are communicated is an opportunity for PR professionals to gain understanding as too how much information the targeted audience is understood, was influenced by, and reactions to the messages sent. For the simulation, I would have developed polls and surveys. Polls and surveys offer a way to send positive and negative information back to the organization. …
