Television sector is undergoing major change. Technological developments have led to a rapid increase in the channels available, and in the number of households able to receive them. Multi-channels penetration is likely to continue to grow as a result of the progress of the satellite and cable companies, the successful launch of free view and government announced its intention to close down analogue transmissions by the decade. This clearly shows development in technology is a necessity for all TV networks in the TV industry. The merge between Granada and Carlton has come at a time were investment in technology is been seen as a necessity. In 2003 ITV is in the forecast to receive just over half of all television advertising revenue, down from the 60% in 1999. Its audience share has fallen from 55% to 40% of viewers of commercial television. This decline has been very beneficial to multi-channel broadcasters like BSKYB and rivals such as channel 5. Multi-channel penetration is likely to grow as a result of continuing progress of the satellite and cable companies.…
