• Canadian Tire Corporation and Global Expansion

     

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Autors:
Vērtējums:
Publicēts: 01.12.1996.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
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Canadian Tire Corporation.
&
Global Expansion
CASE STUDY (SWOT ANALYSIS)
Problem / Issue
The Canadian Tire Corporation (CTC) lost nearly 300 million dollars on a geographic expansion strategy that failed. Poor market research, compounded by the resultant management decisions of an overoptimistic CEO led to the termination of his employment and CTC to a substantial loss. A new CEO has been appointed to incubate new strategies to build on their previous successes and to put the company back on track.
Company Background
Canadian Tire Corporation, founded in…

Atlants