Business Plan
Name: Plastex Pty Limited
Location: Sunshine coast
Owners: David and Emily Anderscott
Date of the plan issued: 10/05/2004
Executive Summary
Plastex Pty Ltd produces and sells two versions of floaties (named Product 1 and Product 2) made of special treated plastic material, which enable people learning how to swim to float. Product 1 currently sells at a higher price than Product 2 but is cheaper to manufacture than product 2. The products are not complementary that means customers usually buy one or the other instead of both. …
