Let's Make a Deal!
What you should know before negotiating
· Personal contacts are essential for business success in Spain. Select your Spanish representatives with tremendous care: once you've made your selections, it can be extremely difficult to switch to other people.
· Bring business cards with one side printed in English and the other in Spanish. Present your card with the Spanish side facing the recipient.
· You should be aware of the importance hierarchy and position play in Spanish business culture. For example, it would be frowned upon if you spent a great deal of time and attention on someone who is of lesser rank than you. It will be in your best interests to focus chiefly on those who would be considered your "equals."
· Spanish business culture is extremely hierarchical, and only bosses, popularly known as "el jefe" or "el padron," have the authority to make decisions. Generally, subordinates are required to follow orders, obey authority, and solve any problems before they surface.
· Be sure to take plenty of literature about your company to distribute. It will also be an asset to bring samples of your products and/or demonstrations of your service.
…
