Turner Broadcasting Systems (TBS) conducted a survey recently to determine whether its one spot 30-second advertising during video-on-demand (VOD) broadcasting is beneficial to advertisers. TBS's hypothesis is that the 30-second spots are beneficial to advertisers as it brings about product interest and recognition. The article "Viewers Watch VOD Ads" describes how TBS validated this hypothesis.
Typically, advertising is available to advertisers and consumers ad nausea during a particular television program or in print. TBS started somewhat of a pilot program in its VOD market. …
