Executive Summary.
One of the main objectives as quality personnel at Food & Beverage Delights is to increase is to ensure the high quality of products is received by it loyal customers. This report aims to analyse the strengths, opportunities, weaknesses of Pepsi drinks (PD) and the threats put on it by rival beverage company Coca-Cola. It will explore the various internal and external channels that can be used to raise the quality of PD and how measures undertaken during the supply chain network can improve features of an already successful brand name.
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