Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. to increase the market share of its products and make the brand name "apple" known by more and more people. Krauss lists and explains many strategies that the Apple computer corp. adopts to meet the marketing goals of the company in this article. This article helps me to have a better understanding of the marketing practices learned in the class and the author illustrates clearly how this company innovates to obtain more success in the competitive market.
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