This paper is a study of Southwest Airlines marketing and promotion practices. How Southwest positions itself as a "different" kind of airline will be covered. How Southwest uses the word 'love' as a promotional tool will be covered. Southwest's meaning of a "triple crown winner" while promoting itself will be covered. Finally, different innovations that Southwest has employed to make the airline stand out will also be covered.
Southwest has positioned itself as "different" to it's customers by choosing to pass on as much cost savings to the customer as possible. …
