UNESCO's Division of Arts and Cultural Enterprise would like to introduce the first in its series of tools for the use of Global
Alliance members, designed to help them effectively promote cultural industries. Those engaged in cultural industries, above all in running or planning for the growth of micro and SMEs, have an urgent need for information, both on the practical aspects of their enterprise and on the broader outlook for the industry within which they are working. This need has not hitherto been well met, either because it involves independent global analysis or conversely attentiveness to the specific concerns of micro and SMEs.
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