Introduction
Advertisements have us chasing cars and clothes, working jobs we hate so we can buy stuff we don't need. We are the middle children of history, with no purpose or place. We have no Great War, or Great Depression. The Great War is a spiritual war. The Great Depression is our lives.
- Tyler Durden, 'Fight Club'
We live in an era of relentless pressure and frenetic competition. Today, the world is a free agency replete with signing bonuses and stock options; a world where every employer is afraid of losing their top performing employees. Only a few manage to attract and retai…
