I have a personal passion for milk and milk products, especially pure milk and skimmed milk, and so I chose for my essay three milk ads.
One is from a U.S. health magazine advertised by the 1995 National Fluid Milk Processor Promotion Board of the U.S. for the promotion of '1% and skim milk'. The other two are both TV commercials; one called 'Bedtime' was made in Melbourne for the Conference of Australian Milk Authorities to promote the general public popularity of milk and milk products while the other 'Bounce' was produced in London for the British firm Nutricia Ltd.'s Cow & Gate milk for babies.
For the sake of convenience I will refer to the three ads in my following descriptions and analysis as 'Skim', 'Bedtime' and 'Bounce'.
General Description
Skim uses a well-known and extremely cool-looking guy, country and pop music singer Billy Ray Cyrus, for the promotion.…
