Media AudiencesShane Gladstone
Based on your work in part one, suggest a research project that might follow on from the questions established by your chosen text. Using discussion material as a theoretical and methodological base, locate a main hypothesis/research question, and suggest how you might apply it to an actual research project?
Original Question: Libertine or Liberal? The real scandal of what people know about Bill Clinton.
The media's ability to influence public opinion and thus political action via processes such as agenda setting is a phenomenon that has been studied by both qualitative and quantitative researchers. Recently it has been argued that these methodologies can be used in combination to address different aspects of consensus information. Some researchers such as Lewis et al have used surveys to make critical comments about the quality of information received by the public. Others such as the Glasgow media group have pursued a similar interest via focus groups. What does this research tell us about the relations between media and public opinion?
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