Before we speak about Marketing, we must define Marketing. Marketing is the exchange of goods or services. It is a way of thinking, making people happy by meeting their needs and wants.
For businesses to succeed, we must know all about the four Marketing Utilities, which determine whether or not an exchange will take place: These are Form Utility, Place Utility, Time Utility and Possession Utility. Form Utility means that the product is in the form that the customer needs. For example, I wear size seven shoes and if the store doesn't have my size, I will not buy them. …
