v) Will they simply be a player or emerge as a winner?
Asahi's corporate culture fosters creativity, innovation and entrepreneurship. The strategic assets of goodwill and experience besides technical know how, strong human resource management and financial capital will help them emerge as a winner if they pursue their diversification in glass and chemical business segments which contribute to 56% and 30% of the sales (1992).
(vi) Can the company learn by diversifying and are they sufficiently organized to learn?
By diversifying into New Glass segment which is undefined at the moment, Asahi can learn and venture into high technology fields and competitive environments which are far different from the traditional glass business. Due to these reasons, I believe it would be wise for Asahi to refocus on the industries it is well known for and is able to be a leader in. …
