There are several advantages that traditional businesses in Europe have over online companies in America. Such things as strong business to customer relationships and personal customer service are some of the many benefits Europeans are not willing to give up.
<Tab/>In many countries, the majority of a company's business is based on relationships. People prefer to deal with others that they know and trust. Lack of trust is the main reason why e-commerce is not growing in Europe as others thought it would (Marc). One in ten Europeans believes that they have a high level of…
