Advertising is a complex form of communication that operates with strategies leading to various types of impact on consumer thoughts, feelings and actions.
Advertising is about creating a message and sending it to someone, hoping they will react in a certain way. Advertising becomes controversial when questions arise about how it influences people and whether that is a good thing. Some say they hate it and that it makes them do things they don’t really want to do. Others see it as a fashion guide or as entertainment with good jokes, great music, and fascinating images. But there is no doubt that advertising can be effective at influencing people.…
