A brand manager is responsible for a single brand within a company, who is given the authority to operate independently in coordinating marketing activities for one brand. The goal for a brand manager is to focus on implementing marketing plan for a brand. The advantage of this system is that each brand manager has more freedom when coordinating the brand's marketing plans and activities based on their own objectives. They think in terms of their brand names; in other words, each of them focuses on their own target culture, market, society, and benefits. …
