We are watching television when suddenly a movie or a serial is interrupted by commercials, and we feel some kind of angry against a such commercial. Television repeats the same advertisements over and over again, and usually they are not interesting, neither useful, etc. And sometimes we don’t even realized that we are also watching the commercial encoded in the movie or serial. The whole television is an advertisement. Even more, everything in movies and serials can be received as a commercial: a car of the main character, fashionable clothes of the actors, hair styles, etc.
In my research I focus on the commercial product placement in films and serials. I studied advertisement insertions in some movies and serials broadcasted on Latvian television.…
