Marketers in the cereal industry are starting to realise that it's not just what's in the package is important, but what's on the package too. It is becoming more and more apparent that the function of packaging goes well beyond its traditionally defined role as simply a container for the product.
The cereal industry in general has b een facing a declining demand over the past few years. Consumer's breakfast preferences have changed due in part to busy working couple households where breakfast has been reduced to grabbing a pop tart or muffin on the way out the door to eat during the drive to work.
However, despite this overall downtrend, certain segments of the cereal industry have been doing very well to record huge market share gains. WShat distinguishes these great performing cereals? …
