Melissa Green
Advertising in Schools
Although this semester our class has discussed the different types of advertising in the marketplace, one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way, could perhaps benefit not only corporate organizations, but also schools and students. However, there are many critics, along with parents that feel advertising in schools is a horrible idea and could only lead to harm.
Many advertisers view children as a profitable three-in-one market. That is, 1) As buyers themselv…
