This paper describes some of the ways in which social, cultural, economic, legal and political differences among nations affect international business. Specific real world examples of the described differences are also provided.
Doing business in the international marketplace mandates taking into account some very hard to overlook social differences between countries. For instance, if trying to market and sell a product in a country other than where the company is based, the company must take into account the language differences for such things as packaging (Ebert, R. J., 2003), use instructions, marketing materials, web site presence, and customer care and support. …
