Marshall McLuhan stated that "[t]he 'content' of any medium is always another medium, the contents of writing is speech, the content of speech is the actual thoughts or itself nonverbal. The content of written word is print and the print is the content of the telegraph" (1964, 8). Today the theory of Marshall McLuhan still influences the mass communication technology especially in relation to the new media. The key point that he makes is not about the message each medium has produced, but about the actual medium itself. How does it shape the content and the structure of the older medium? I…
