ADVERTISING:
"Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser."
History of advertising
The first forms of advertising officially evolved with the coming of the outdoor display, which was usually, an eye-catching sign painted on the wall or at the side of a building. Further on, a very simple but effective form of advertising took shape. Merchants employed "town criers" who shouted the praises of the merchants wares. The use of voice and language came into use here. …
