Cult enlisteers target those who view themselves as a deviant from the
rest of society, and give these individuals a false sense of family.
Cult literature lures potential cult members by convincing them that
society is an anomalous entity and that they are healthy and sound. The
controlled family environment of cults appeals to potential cult members
because they have all of their decisions made for them, and do not risk
failure. No one is beyond the possibility of joining a cult, applicants
require only a hopeless feeling of social inadequacy, a condition apt to
strike anyone at some point in life. Undoutably, many cults are
malicious and violent, but they do send a clear message that something
is very wrong when sane, healthy people would rather burn, poison, and
shoot themselves to death rather than live another moment in society.
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