Executive Summary
This report sets out by analyzing one of Gillette(S)'s successful launched product series, the non-disposable shaver - Mach3 series. For convenience, word "Mach3" is used, in this report, to represent the Mach3 series.
Mach3's competitive positioning in the local male shaving market is analyzed. Throughout the report, opinions - such as comments and recommendations, were made based on analysis performed.
Detailed analysis on Gillette's current marketing situation was done through using the EPISTLE for Macro analysis and Michael Porter's Five Forces for Micro analysis.…
